My zone of genius is planning – shaping and building plans that deliver

I love working with purpose-driven businesses whose main aim is to deliver value – and then see results because of it.

I help businesses create short and long term plans that transform their marketing. Those plans are aligned to their mission and goals, connect with their customers and grow revenue. 

Here are some of the results I have helped businesses achieve:

  • tripled revenue from one law firm’s key client within five years
  • increased conversion rates from prospects to buyers by 15% for a financial services firm
  • doubled income from an already best-selling product
  • identified and helped firms to realise business opportunities worth into total over £10m 

 

Want these results in your business?

Book a no-commitment 30-minute call with me and find out how I can help you. 

How I work

I work with firms to help them get from plateau to profit.

Equipping them with the tools, knowledge and skills to build a first class marketing capability. 

Depending on the situation this might involve:

  • joining one of our group marketing planning programmes
  • an expert-led transformation project for your whole firm over 12-24 months  
  • retaining me for one day a week or month as an outsourced marketing director to shape and build your operation
  • mentoring and coaching your team to support their learning and development 

I also work on one-off strategic projects such as setting up a key account management programme or working with third parties on your branding and positioning or to re-do your website. 

My experience

I’ve been in marketing and business development for over 30 years. I’ve worked with companies to grow their business – whether that’s from new clients or building relationships with existing clients. 

As an senior marketer, consultant and trainer I work with managing directors and partners, CEOs, heads of business units and marketing teams to unlock their potential by creating effective, focused marketing blueprints for the future.

I’ve worked in-house for a number of organisations in senior marketing and business development roles prior to setting up my own business. For the last 25 years I’ve worked within the professional and business services sectors.  

I’m a member of the Chartered Institute of Marketing, a Chartered Marketer and have completed an accredited coaching course.  I am also a Master Practitioner Watertight Marketing Accredited Consultant.

“When I was 16 my father took me to a careers adviser who asked me to complete a questionnaire. 

The first job role suggested was a landscape designer and planner. Thinking it was only about gardening (and I definitely wasn’t into it at that age), I ignored the suggestion.

The interesting thing is, when reflecting back on the advice, it was actually very astute – the job combines the technical and creative, an eye for detail and a vision of the end result. These have all played out again and again over my career and the work I enjoy doing most with clients.

I am an architect at heart. A planner. A marketing landscape designer if you like.”

A little known fact about Rachael

She really likes to go to the cinema in the afternoon – but alas it doesn’t happen very often!