Building a marketing plan – six steps to woo your clients
Ask and answer these six questions and make sure your marketing plan and activities have what it takes to win your prospects’ hearts.
Closing the gap between sales and marketing
It's well documented that marketing and business development teams that work closely together bring huge benefits. But what encourages them to do so?
How can leaders help test and spread good ideas?
Once ideas have been generated, the most promising and inviting ideas need to turn into action. But how can you best test and spread good ideas?
5 ways to make your marketing sparkle
With the season of fireworks and bonfires upon us, here are 5 ideas to make your marketing sparkle.
Niche law firm steps up their marketing
How we helped this firm implement best practice business development and marketing skills, processes and behaviours.
What would your postcard from the future say?
If you were to send yourself a postcard from your desired future, what would it say?
When a marketing plan is not a marketing plan
This question came to mind recently when talking to a client. As the conversation went on, it became apparent that what they considered a marketing plan was not the same as what I thought of as a marketing plan.
8 reasons why marketing is misunderstood (and how to make sure it creates value)
“62% of marketers believe marketing is only somewhat understood or not understood at all by their business as a whole.” For the decades that marketing as a discipline has been around, that seems a high percentage.