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Author: Rachael Wheatley

This author has written 43 articles
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Building a marketing plan – six steps to woo your clients

Building a marketing plan – six steps to woo your clients

  • Post published:February 12, 2020
  • Post category:Business development/Marketing

Ask and answer these six questions and make sure your marketing plan and activities have what it takes to win your prospects’ hearts.

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Closing the gap between sales and marketing

Closing the gap between sales and marketing

  • Post published:October 10, 2019
  • Post category:Marketing

It's well documented that marketing and business development teams that work closely together bring huge benefits. But what encourages them to do so?

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How can leaders help test and spread good ideas?

How can leaders help test and spread good ideas?

  • Post published:March 10, 2019
  • Post category:Creativity/Innovation

Once ideas have been generated, the most promising and inviting ideas need to turn into action. But how can you best test and spread good ideas?

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5 ways to make your marketing sparkle

5 ways to make your marketing sparkle

  • Post published:November 4, 2018
  • Post category:Marketing

With the season of fireworks and bonfires upon us, here are 5 ideas to make your marketing sparkle.

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Niche law firm steps up their marketing

Niche law firm steps up their marketing

  • Post published:January 14, 2018
  • Post category:Client Stories/Marketing

How we helped this firm implement best practice business development and marketing skills, processes and behaviours.

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What would your postcard from the future say?

What would your postcard from the future say?

  • Post published:August 22, 2017
  • Post category:Marketing

If you were to send yourself a postcard from your desired future, what would it say?

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When a marketing plan is not a marketing plan

When a marketing plan is not a marketing plan

  • Post published:July 14, 2017
  • Post category:Marketing

This question came to mind recently when talking to a client. As the conversation went on, it became apparent that what they considered a marketing plan was not the same as what I thought of as a marketing plan.

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8 reasons why marketing is misunderstood (and how to make sure it creates value)

8 reasons why marketing is misunderstood (and how to make sure it creates value)

  • Post published:May 25, 2017
  • Post category:Marketing

“62% of marketers believe marketing is only somewhat understood or not understood at all by their business as a whole.” For the decades that marketing as a discipline has been around, that seems a high percentage.

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business development (1) client communication (1) creative problem solving (3) crisis communications (1) crm (1) customer relationship management (2) innovation (1) innovation capabilities (2) innovation climate (4) innovation in a crisis (1) key account management (1) leading innovation (2) learning creativity (1) marketing investment (1) marketing measurement (1) marketing planning (11) marketing ROI (4) outsourced marketing (1) strategic marketing (3) sustainable marketing (1)
Watertight Marketing Master Practitioner - Rachael Wheatley

Get in touch

Contact Rob Sheffield
Tel: +44 (0)7811 944782
rob@bluegreenlearning.com

Contact Rachael Wheatley
Tel: +44 (0)7810 866288
rachael@bluegreenlearning.com

Bluegreen Learning Ltd
47 Claremont Road, Bristol, BS7 8DN

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