It's well documented that marketing and business development teams that work closely together bring huge benefits. But what encourages them to do so?
Articles, thought-pieces, tips, lists, ideas, checklists. Lots of content to help you think differently about innovation and marketing or support you in your job. Help yourself. Dig in.
The innovation consultants at Solverboard describe how they applied learning from a workshop into their everyday business practices – and the dramatic effect it had.
It is not uncommon for groups using creative problem solving tools to get stuck. After an initial rush of ideas, it can be difficult to get beyond those ideas and generate more, or be radical in their thinking.
Why do diverse teams increase the odds of success? This short story explains how it worked for one team.
Once ideas have been generated, the most promising and inviting ideas need to turn into action. But how can you best test and spread good ideas?
This is the story of how a clinical services team dramatically improved their service and effectiveness in the city, using creative problem solving tools and techniques.
With the season of fireworks and bonfires upon us, here are 5 ideas to make your marketing sparkle.
Innovation skills are most desired but hard to find and the gap is getting wider. With an increasing need for innovation, what are the capabilities companies need to remain competitive?