Building a marketing plan – six steps to woo your clients
Ask and answer these six questions and make sure your marketing plan and activities have what it takes to win your prospects’ hearts.
Articles, thought-pieces, tips, lists, ideas, checklists. Lots of content to help you think differently about innovation and marketing or support you in your job. Help yourself. Dig in.
Closing the gap between sales and marketing
It's well documented that marketing and business development teams that work closely together bring huge benefits. But what encourages them to do so?
Improving the climate for innovation increases customers and morale
The innovation consultants at Solverboard describe how they applied learning from a workshop into their everyday business practices – and the dramatic effect it had.
Unsticking your thinking
It is not uncommon for groups using creative problem solving tools to get stuck. After an initial rush of ideas, it can be difficult to get beyond those ideas and generate more, or be radical in their thinking.
Experimenting with the KAI
Why do diverse teams increase the odds of success? This short story explains how it worked for one team.
How can leaders help test and spread good ideas?
Once ideas have been generated, the most promising and inviting ideas need to turn into action. But how can you best test and spread good ideas?
Creative problem solving transforms an NHS team
This is the story of how a clinical services team dramatically improved their service and effectiveness in the city, using creative problem solving tools and techniques.
5 ways to make your marketing sparkle
With the season of fireworks and bonfires upon us, here are 5 ideas to make your marketing sparkle.