If you were to send yourself a postcard from your desired future, what would it say?
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This question came to mind recently when talking to a client. As the conversation went on, it became apparent that what they considered a marketing plan was not the same as what I thought of as a marketing plan.
“62% of marketers believe marketing is only somewhat understood or not understood at all by their business as a whole.” For the decades that marketing as a discipline has been around, that seems a high percentage.
The aim of marketing is to put in place the right things to win new clients and keep existing ones. But before writing a plan there's some key bits of thinking to consider.
The marketing yo-yo diet. It goes something like this. First you increase your marketing activity.... Then you get busy with work. And marketing goes on the back burner.
Barton Willmore is the UK’s leading independent planning and design consultancy. By giving their business development structure and focus we helped them focus and grow.
A common complaint when we work with clients is that they've agreed their plan but progress seems to be as slow as a snail.
People’s main frustrations with marketing is that there is not enough structure or focus in the marketing plans they have.