Articles, thought-pieces, tips, lists, ideas, checklists. Lots of content to help you think differently about innovation and marketing or support you in your job. Help yourself. Dig in.
Resourcing. It's one of the things that businesses often struggle with - whether large or small. In larger organisations, you might have some 'doers' but not the strategic steer you need from someone who knows. In smaller organisations you might lack both the direction and plan and someone who can do the doing.
How can senior leaders support innovation in their teams and create a sustainable climate for innovation?
How can middle and frontline team leaders enable successful innovation with their teams?
How can you enable successful innovation with your teams? We've found that climate is a lead indicator for making innovation happen.
We can have creativity without innovation, but we can’t have innovation without creativity. So, the need for innovation is not enough...
Last year, we ran some research lookin at how important innovation was for the survival of organisations. We found out that 42% of companies see it as crucial to them now but 90% said it would be crucial in 5 years’ time.
What defines superior leadership has changed in the last 20 years. It is still important that good leaders have emotional intelligence. What's changed is that leaders now need to know how to use their power and authority to create true value.
Before you dive into a lot of marketing activity, the starting point of a good marketing plan is research, data and thinking. So take a step back first.