We can have creativity without innovation, but we can’t have innovation without creativity. So, the need for innovation is not enough...
Articles, thought-pieces, tips, lists, ideas, checklists. Lots of content to help you think differently about innovation and marketing or support you in your job. Help yourself. Dig in.
Last year, we ran some research lookin at how important innovation was for the survival of organisations. We found out that 42% of companies see it as crucial to them now but 90% said it would be crucial in 5 years’ time.
What defines superior leadership has changed in the last 20 years. It is still important that good leaders have emotional intelligence. What's changed is that leaders now need to know how to use their power and authority to create true value.
Before you dive into a lot of marketing activity, the starting point of a good marketing plan is research, data and thinking. So take a step back first.
Over the summer, we did some research to find out more about how organisations viewed and dealt with innovation and…
At the same time as we need innovation more, we're less likely to get it because we need it!
Brilliant! A new customer has just say 'yes' to working with you. Now what? Most people dive straight into doing the work, keen to do a great job. That is the key thing to remember, isn't it?
Here are 10 ideas to make your first 100 days as a head of marketing top-notch.