Mergers: getting the marketing and business development right
If your business is going through a merger, there are a myriad of marketing and BD things to consider. So what are they? And how can you make sure you're getting them right?
Articles, thought-pieces, tips, lists, ideas, checklists. Lots of content to help you think differently about innovation and marketing or support you in your job. Help yourself. Dig in.
What makes a great key account manager?
What it takes to be a good key account manager will very for each business. But, in order to make sure you have the right people in the role and can identify what training or development they need, it's worth taking a step back and considering what the job entails.
Are you measuring the right thing?
A recent experience over the phone with a well-known airline made me wonder about whether they were measuring the right things.
Breakthrough ideas
A survey conducted by Accenture of 519 organisations from 12 industry sectors, between 2009–2012, found increased levels of risk-aversion and product line extensions, as opposed to breakthrough thinking. This was despite a high commitment to and increased investment in innovation. Why was this?
The key to great client service
As many of you will know, improving client service and implementing really good client relationship management can take a long time – years even – not least because it’s a cultural and mindset change as much as it is about setting up the right processes.
How to keep momentum up
It’s hard making sure that your business development activity levels keep up. With the best will in the world, that great plan that you’ve spent time on and discussed and agreed with colleagues can so easily get forgotten, or part-actioned.