Articles, thought-pieces, tips, lists, ideas, checklists. Lots of content to help you think differently about innovation and marketing or support you in your job. Help yourself. Dig in.

What are the signs of success?

  • Post category:Marketing

The need to measure a return on investment has come into much sharper focus. So how do you measure ‘success’, in the context of marketing and business development?

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Breakthrough ideas

A survey conducted by Accenture of 519 organisations from 12 industry sectors, between 2009–2012, found increased levels of risk-aversion and product line extensions, as opposed to breakthrough thinking. This was despite a high commitment to and increased investment in innovation. Why was this?

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The key to great client service

As many of you will know, improving client service and implementing really good client relationship management can take a long time – years even – not least because it’s a cultural and mindset change as much as it is about setting up the right processes.

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