Three reasons not to invest in marketing
Imagine the situation. Your business is going well. You’re winning new work and your clients love you. So why do you need marketing?
Building a marketing plan – six steps to woo your clients
Ask and answer these six questions and make sure your marketing plan and activities have what it takes to win your prospects’ hearts.
Planning consultancy fires-up their business development
Barton Willmore is the UK’s leading independent planning and design consultancy. By giving their business development structure and focus we helped them focus and grow.
Mergers: getting the marketing and business development right
If your business is going through a merger, there are a myriad of marketing and BD things to consider. So what are they? And how can you make sure you're getting them right?
Are you measuring the right thing?
A recent experience over the phone with a well-known airline made me wonder about whether they were measuring the right things.
How to keep momentum up
It’s hard making sure that your business development activity levels keep up. With the best will in the world, that great plan that you’ve spent time on and discussed and agreed with colleagues can so easily get forgotten, or part-actioned.