Now is the time when marketing and BD people are starting to plan for the coming year. But it’s not the same this time around. Whare are the marketing blockers and what can you do about them?
In times of uncertainty it can be hard to even consider that you might be able to grow your business. However, there will be opportunities for you that your marketing can support.
Imagine the situation. Your business is going well. You’re winning new work and your clients love you. So why do you need marketing?
Ask and answer these six questions and make sure your marketing plan and activities have what it takes to win your prospects’ hearts.
Barton Willmore is the UK’s leading independent planning and design consultancy. By giving their business development structure and focus we helped them focus and grow.
If your business is going through a merger, there are a myriad of marketing and BD things to consider. So what are they? And how can you make sure you're getting them right?
A recent experience over the phone with a well-known airline made me wonder about whether they were measuring the right things.
It’s hard making sure that your business development activity levels keep up. With the best will in the world, that great plan that you’ve spent time on and discussed and agreed with colleagues can so easily get forgotten, or part-actioned.