It's well documented that marketing and business development teams that work closely together bring huge benefits. But what encourages them to do so?
With the season of fireworks and bonfires upon us, here are 5 ideas to make your marketing sparkle.
How we helped this firm implement best practice business development and marketing skills, processes and behaviours.
If you were to send yourself a postcard from your desired future, what would it say?
This question came to mind recently when talking to a client. As the conversation went on, it became apparent that what they considered a marketing plan was not the same as what I thought of as a marketing plan.
“62% of marketers believe marketing is only somewhat understood or not understood at all by their business as a whole.” For the decades that marketing as a discipline has been around, that seems a high percentage.
The aim of marketing is to put in place the right things to win new clients and keep existing ones. But before writing a plan there's some key bits of thinking to consider.
The marketing yo-yo diet. It goes something like this. First you increase your marketing activity.... Then you get busy with work. And marketing goes on the back burner.