Imagine the situation. Your business is going well. You’re winning new work and your clients love you. So why do you need marketing?
Ask and answer these six questions and make sure your marketing plan and activities have what it takes to win your prospects’ hearts.
It's well documented that marketing and business development teams that work closely together bring huge benefits. But what encourages them to do so?
With the season of fireworks and bonfires upon us, here are 5 ideas to make your marketing sparkle.
How we helped this firm implement best practice business development and marketing skills, processes and behaviours.
If you were to send yourself a postcard from your desired future, what would it say?
This question came to mind recently when talking to a client. As the conversation went on, it became apparent that what they considered a marketing plan was not the same as what I thought of as a marketing plan.
“62% of marketers believe marketing is only somewhat understood or not understood at all by their business as a whole.” For the decades that marketing as a discipline has been around, that seems a high percentage.