How focus will keep your marketing plan alive and well
People’s main frustrations with marketing is that there is not enough structure or focus in the marketing plans they have.
How Watertight is your marketing?
Does your marketing ever feel like a leaking bucket? If your answer is "yes" then be reassured that you're not alone. In fact, most businesses we come across are leaking profit in some area of their marketing.
When should you outsource marketing?
Resourcing. It's one of the things that businesses often struggle with - whether large or small. In larger organisations, you might have some 'doers' but not the strategic steer you need from someone who knows. In smaller organisations you might lack both the direction and plan and someone who can do the doing.
What’s in a good marketing plan?
Before you dive into a lot of marketing activity, the starting point of a good marketing plan is research, data and thinking. So take a step back first.
7 customer relationship management mistakes that could lose you business
Brilliant! A new customer has just say 'yes' to working with you. Now what? Most people dive straight into doing the work, keen to do a great job. That is the key thing to remember, isn't it?
10 ideas for your first 100 days
Here are 10 ideas to make your first 100 days as a head of marketing top-notch.
How to improve your communications with clients
Pretty much every one I meet aims to provide great service to clients. However, one area where most businesses could improve is how they communicate with clients.
Delighted clients – how would you know?
How would you know you're delighting your clients? Of course, there's client feedback. But if you don't or can't get that, how else could you tell?