The need to measure a return on investment has come into much sharper focus. So how do you measure ‘success’, in the context of marketing and business development?
If your business is going through a merger, there are a myriad of marketing and BD things to consider. So what are they? And how can you make sure you're getting them right?
What it takes to be a good key account manager will very for each business. But, in order to make sure you have the right people in the role and can identify what training or development they need, it's worth taking a step back and considering what the job entails.
A recent experience over the phone with a well-known airline made me wonder about whether they were measuring the right things.
As many of you will know, improving client service and implementing really good client relationship management can take a long time – years even – not least because it’s a cultural and mindset change as much as it is about setting up the right processes.
It’s hard making sure that your business development activity levels keep up. With the best will in the world, that great plan that you’ve spent time on and discussed and agreed with colleagues can so easily get forgotten, or part-actioned.