Leadership and direction that transforms your marketing and delivers sustainable growth.
Marketing shouldn’t feel uncertain.
You’re investing time and money, but the returns are unclear. Your team is busy, but not always on the right things.
And the pressure to grow keeps mounting. That’s where I come in.
As an outsourced or fractional chief marketing officer (CMO), I help B2B leaders bring order to chaos – turning sporadic or scattergun activity into a focused strategy and plan that aligns teams, sharpens positioning, and builds a healthier pipeline.
On your team, without the cost or commitment of a full-time hire.
Strategic clarity. Commercial results.
Who's it for?
- CEOs and MDs who are under pressure to grow but lack the time or in-house leadership to make sure marketing delivers.
- Heads of Marketing or Marketing Managers if your marketing feels busy but ineffective. Tactics without strategy, disconnected from sales and service, or failing to generate consistent results – you need focused, commercial direction.
- Scale-up businesses that want to get serious about marketing. You have a great product or service and want to grow, but not sure how. You have at least one marketer but need senior level input for guidance and direction.
This is for you if...
You’re not sure what marketing to focus on that will give you quick wins and long-term growth.
This is for you if...
You want a seasoned marketer on your team to help you step things up for more impact.
This is for you if...
Your internal team is capable but lacks senior leadership, and marketing feels more like a cost than an investment.
This is for you if...
Sales, marketing and service aren’t aligned, and it’s starting to show in lost opportunities and confused messaging.
Diagnose
Does your marketing help you achieve your business plan?
A deep dive into your marketing operation, looking at gaps in strategy, planning, customer experience, skills, processes, measurement and alignment with sales and service.
Guide
Does your marketing deliver a return on investment?
We work with you to implement a thought-through strategy, a consistent plan and key strategic projects to make sure your marketing is truly effective and makes a difference.
Transform
Is your marketing set up for long-term success?
We build your marketing operation so that it becomes a core, business-wide competency with a credible, value-adding team, working seamlessly with sales and service.
Where are your growth gaps?
This free guide gives you five proven ways to grow your business, sequenced for fastest payback and best long-term value.
- Identify the quick wins.
- Unlock hidden potential in your business.
- Make best use of your time and resources.
Now pinpoint where you’re missing opportunities.
How will a fractional CMO help you? Imagine if...
- You’ve got a clear strategy that everyone’s aligned around.
- Your marketing team is focused, confident, and finally delivering what the business needs.
- Sales, marketing and service are pulling in the same direction – and results are starting to reflect it.
- The board sees marketing as a growth driver, not a black hole.
- You’re no longer second-guessing – because the plan is working.
- Your team feels supported and energised, not overwhelmed or directionless.
- Your positioning is sharper, helping you win the right kind of work and clients.
- You know exactly what to prioritise – and what to stop doing.
About Rachael
Decades of marketing, BD and commercial business experience. Combining a range of thinking tools with experience and knowledge, I am adept at pinpointing what’s needed to create a first class marketing operation and capability that empowers the company and people to realise their potential.
I bring energy, empathy and experience to manage these transitions.
You’ll benefit from a highly collaborative approach: I believe you get best results if marketing, sales and service work together. I help with structure and process, ensuring ideas and creativity are turned into action.
Having worked in-house at a senior level, I set up my own consultancy, training and coaching business 15 years ago. For three years I was also the MD of Watertight Business Thinking and am now working as a board advisor and fractional CMO, that is, an outsourced marketing director working for companies who don’t need full-time senior support but do need direction, guidance and someone to shape and lead the marketing.
I am a Chartered Marketer, a Fellow of the Chartered Institute of Marketing and a Watertight Marketing Master Practitioner.