Ready to turn your marketing from scattergun to focus?

A powerful 12 week programme giving you all the thinking, tools and advice you need to build a marketing plan that delivers sales.

These are uncertain times. It’s difficult to predict where your business might be in six or twelve months. 

And everything has changed – marketplaces, clients, their thinking, their decision-making.

History shows that those companies who do best – and come out strongest – from dips in the economy are those that continue with their marketing.  Do the thinking. Have a plan. And do the right marketing, that makes the most of your money, time and people.

So if you want to meet the challenge, feel more in control and more confident, this expert guided masterplan is your step-by-step path to marketing clarity. It will give you the confidence to decide which activities and investments will make the difference and underpin sustainable, long-term sales growth.

And the support to make it happen.

As useful for those who want to validate existing plans as it is for those who need to craft new plans. 

Who's it for?

  • A solo marketer in a step-up business – you know your stuff and would like support and help in getting others in the business on-board with what you’ve been saying for some time!  Masterplan gives you practical frameworks and the confidence to apply them.
  • The head of or marketing manager of a growing business – you have a small team and outsource certain services and want marketing to be at the centre of the business. Masterplan gives you the tools and thinking to position marketing more strategically.
  • The owner-manager of a growing business – you have a clear purpose and vision; now you want to scale things up and know you need a marketing plan to release the potential of what you’ve created. Marketing is not new to you, but you’d like to know more, understand how it works, what to do and what resources you’ll need. Masterplan equips you with the foundations and plan you need.  

This is for you if...

You’re not sure what marketing to focus on that will give you quick wins and future fitness.

This is for you if...

You want a seasoned marketer on your team to help you apply the thinking to your business.

This is for you if...

You need some accountability and momentum, and the time and space to do the thinking and planning.

This is for you if...

You want to be in a place of strength, ready to better engage new and existing customers.

Watertight Marketing Masterplan

What do you get?

This programme takes you through the multi-award winning Watertight Marketing methodology, created by Bryony Thomas and captured in the best-selling book of the same name. It will give you tools and thinking you can use time and again.

  • Extensive online resources with life-time access
  • 11 chapter videos and more than 70 video guided exercises
  • Weekly tasks to focus your thinking 
  • 12 weeks of expert guidance, support and advice
  • Accountability and inspiration
  • Weekly live masterclass, group discussion and surgery
  • Members forum
  • Access to a supportive community
  • Introduction to two new tools only in the second edition
  • A copy of the second edition
  • A3 leaks poster

How will it help you? Imagine.....

Imagine having the time to really think about what marketing to put in place and why. 

Imagine having the ear of an expert on tap to sound out about your ideas or point you in the right direction. 

Imagine having the time and space to re-visit your existing plans or create a new plan to you can realise the opportunities you see. 

  • Better understand your clients, how they make their buying decision, how that might have changed, what they’re thinking and how to engage them
  • Find out how to plug your profit leaks (every business has some!)
  • Prioritise the marketing you need to do in the next 3, 6 and 12 months
  • Ensure your marketing and sales work together to support a steady flow of profitable business
  • Stop wasting money and time on marketing that doesn’t work.

Waiting list now open

You can register your interest by popping your name on the waiting list. We open this programme only three times a year. I keep the groups small to be sure that each and every person gets the time and input they need. 

If you’re a marketer or responsible for marketing and you’re ready to set aside the time to raise your marketing game, this is the perfect programme for you. Filled with strategic frameworks, accountability, tools, resources and support, it’s the best way to take your marketing to the next level. 

Group programme

  • Access to all the online resources.
  • Go through the course with other businesses.
  • 90 minutes weekly group sessions.
  • One hour kick-off call.
  • A-Z of content marketing ideas digital e-book.
  • Free Flow Foundations Assessment to test your marketing fitness with 30 minute follow-up call.

Payment plans are available. *Terms apply.

One to one programme

  • Access to all the online resources.
  • Dedicated and tailored to your business.
  • 60 minutes weekly sessions.
  • Team members can join as added extra.
  • One hour kick off call.
  • A-Z of content marketing ideas digital e-book.
  • Free Flow Foundations Assessment to test your marketing fitness with 30 minute follow-up call.
  • Touchpoint Leak Assessment update within 12 months.

Payment plans are available. *Terms apply.

Is it right for me?

Download a free sample chapter of Watertight Marketing. If you read it and think ‘aha’ or nod – then it’s right for you!

Your mentor and coach

My superpower is planning – I’m a marketing architect. I will help you shape, build and deliver a plan that works. 

I work with purposeful businesses who want to make a difference. Working mainly with marketers or business-owners who want to build a marketing operation, we work together to better align it with sales and increase its impact.

I’ve worked in marketing and business development for over 30 years – both inside companies building and leading the marketing and business development and for 11 years running my own business.

Over my career I’ve worked with accountants, lawyers and other professional services and business-to-business firms. I’ve helped one firm triple revenue from a key client. Working with another business, I increased conversion rates of prospects to buyers by 15%. I’ve identified opportunities and the marketing needed to realise those that has resulted over the years in over £10m worth of new revenue.  

I regularly run workshops and programmes as well as write marketing strategies and plan and help with strategic projects. I also work as an outsourced marketing director – providing monthly support, coaching, guidance, direction and sounding board. 

I’m a member of the Chartered Institute of Marketing and a qualified Chartered Marketer. As part of my work with the local branch, I set up and ran a mentoring programme for six years which ended up successfully matching 75 mentors with mentees.  I’m also an accredited Master Practitioner with Watertight Marketing.

Here's what clients have to say...

“I was keen to have a framework with which to review our activities in a very practical way so that we could really sharpen our marketing and move away from our current scattergun approach. Rachael’s support has been really useful and she’s gone above and beyond to help us apply the thinking to our business. I’ve found being on the programme really invigorating and we’re already seeing results. Excellent value for money.”  

Donna Cezair, Sales and Marketing Director, Source Insurance

“Being on the programme has been amazing; it’s been incredibly helpful. It’s much better being guided by you through the course than doing it on my own and it really brings it to life and helps to make sense of it. I’ve had some real lightbulb moments and we’ve already started to implement things and seen some early successes. Wholeheartedly recommended.”  

Penny Cox, Director, The Business Services Company

“A well delivered and thought-provoking workshop. Challenged current and conventional thinking for me and for our firm.”  

Paul Blake, Chief Operating Officer, DQ Advocates Ltd

“Every time I speak to Rachael, she makes me feel confident and motivated. I get a real sense of clarity from speaking to her and come away with a wealth of ideas of what to work through. The way she frames activity through the Watertight Marketing way of thinking means I can visualise our marketing activity and see clear logic in the strategy I’m working on.”  

Holly Fitzgerald, Marketing Manager, The Webinar Vet

Let's chat

Still have questions and want to chat about whether it’s right for you? Let’s talk about your marketing challenges and how to solve them.