Tweak your leaks to double your profits
There’s no shortage of marketing ideas.
The challenge is to know which ones to action in what order. Which ones are the right things to do right now, and which will make the most difference to your business in the future.
Do, delay or ditch?
The Touchpoint Leak Traffic Light report is a marketing MOT that takes you through the 13 Touchpoint Leaks to show you exactly where in your marketing set-up you need to prioritise your efforts for long-term profit. Devised by by Watertight Marketing and proven with thousands of businesses.
Ideal for CEOs or MDs, business leaders, those responsible for sales and marketing or ambitious rising stars, this video-guided diagnostic and follow-up power hour will help you make the most of every penny in your budget and attract more of the clients you love.
This is for you if… you are already doing some marketing but it needs a bit of focus.
This is for you if… you want to kick-start your marketing plan with the support of an expert.
This is for you if… you want some ideas you can action now plus a road map for plugging leaks over the next 6 months.
For each Touchpoint Leak, you’ll watch three detailed videos* using the Tweak Themes from the second edition of Watertight Marketing to enable you to assess your own marketing performance in each area.
Your answers can then be used to categorise your marketing leaks as Red, Amber or Green according to how close they come to our definition of watertight. This shows you where you have marketing gaps in your sales process through which profitable customer may well be leaking.
And as a bonus during these tough times, we’ll talk about how your marketing might need to change right now.
*You’ll need around 90 minutes to go through the videos and do your assessment.
What you get:
- Your assessment worksheet
- Three theme videos per leak
- Detailed rating question for each
- Guided sequencing to create your Do, Delay, Ditch list
- How to identify your top three focus areas
- Your video-guided self assessment
- 60 minutes follow-up session – with at least one idea for each of your top three priority leaks that you can action immediately
£97 + VAT (£116.40)
Rachael helped us to look at our marketing from a different, strategic perspective and with the use of the Watertight Marketing approach we have implemented some very effective strategies.
Caroline Broderick, Client Relationship Manager, Toppings Forensic Accountants
Thank you Rachael for a very useful session and to all of you for your input – both reassuring and inspiring! I only wish I could have a meeting like that every week to recharge the batteries!
Mary Chapman, MD, Dragonfly Training
I have just had a great session with Rachael! Together we put together a marketing strategy for my business which has given me a clear action plan of what I can do to better promote my business… If you need someone to help you move your business marketing forwards in a strategic way – Rachael is the one to call.
Fiona Bevan, Management Accountant, Fiona Bevan Accountancy
The thing that I love most about what I do is the impact it has and the confidence it gives people to make good decisions about marketing.
I’m an award-winning marketer and have spent 30 years’ in marketing and business development. For 20 years I worked in companies, building and leading marketing teams. For the last 10 years I’ve run Bluegreen Learning, enabling companies to step-up their marketing by thinking differently and helping them to realise business growth.
I am member of the Chartered Institute of Marketing and a Chartered Marketer. I am a Master Practitioner with the award-winning Watertight Marketing, a powerful and practical methodology for putting a marketing operation into a growing business that supports long-term sales results.
£97 + VAT (£116.40)