Ready to turn your marketing from scattergun to focus?

A powerful 12 week programme giving you all the thinking, tools and advice you need to build a marketing plan that delivers sales.

These are uncertain times. It’s difficult to predict where your business might be in six or twelve months.

History shows that those companies who do best – and come out strongest – from dips in the economy are those that continue with their marketing.  Do the thinking. Have a plan. Do the right marketing, that makes the most of your money, time and people.

To meet the challenge and feel more in control, this expert guided masterplan is your step-by-step path to marketing clarity. It will give you the confidence to decide which activities and investments will make the difference and underpin sustainable, long-term sales growth.

Who's it for?

  • The owner-manager of a growing business – you have a clear purpose and vision; now you want to scale things up and need a marketing plan to release the potential of what you’ve created. Marketing is not new to you, but you’d like to know more, understand how it works, what to do and which resources you’ll need.
  • A marketer in a step-up business – you know your stuff and would like support and help in getting others in the business on-board with what you’ve been saying for some time!  The masterplan bring focus and energy to your marketing efforts and gets the whole team involved and working together.

This is for you if… you’re not sure what marketing to focus on that will give you quick wins and future fitness.

This is for you if…. you want a seasoned marketer on your team to help you apply the thinking to your business.

This is for you if... you need some accountability and momentum.

This is for you if... you want to be in a place of strength come the autumn, ready to better engage new and existing customers.

Watertight Marketing Masterplan

What do you get?

This programme takes you through the multi-award winning Watertight Marketing methodology, created by Bryony Thomas and captured in the best-selling book of the same name.

  • Extensive online resources with life-time access
  • 11 chapter videos and more than 50 video guided exercises
  • Weekly tasks to focus your thinking 
  • 12 weeks of expert guidance, support and advice
  • Accountability and inspiration
  • Weekly live masterclass, group discussion and surgery
  • Members forum
  • Access to a supportive community
  • Introduction to two new tools only in the second edition
  • A copy of the newly published second edition
  • A1 methodology poster to map your marketing

At the end of the process we had an effective marketing process, dove tailed with a sales approach that worked…. This no-nonsense approach was a revalation and a relief. 

David James, Managing Director, Ascentor

It was a really structured approach to marketing that meant that we could organise our thoughts, to see the bigger picture. From this, we were able to break down long-term goals into specific actions that we can actually put into practice. As a result the business grew three-fold within 12 months.

Patrick Nash, CEO, Connect Assist

Rachael helped us to look at our marketing from a different, strategic perspective and with the use of the Watertight Marketing approach we have implemented some very effective strategies. 

Caroline Broderick, Client Relationship Manager, Toppings Forensic Accountants

How will it help you?

Imagine having the time to really think about what marketing to put in place and why. Imagine having the ear of an expert on tap to sound out about your ideas or point you in the right direction. Imagine getting to the autumn and being ready to implement your plan. You will:

  • Better understand your clients, how they make their buying decision, how that might have changed in the current situation, what they’re thinking and how to engage them
  • Find out how to plug your profit leaks (every business has some!)
  • Prioritise the marketing you need to do in the next 3, 6 and 12 months
  • Ensure your marketing and sales work together to support a steady flow of profitable business
  • Stop wasting money and time on marketing that doesn’t work.
More questions? FAQs here

Group programme

  • Access to all the online resources.
  • Go through the course with other businesses.
  • 90 minutes weekly group sessions.
  • One hour kick-off call.
  • A-Z of content marketing ideas digital e-book.
  • EARLY BIRD BONUS* – 3 months free access to Watertight Webschool.

Payment plans are available. *Terms apply.

One to one programme

  • Access to all the online resources.
  • Dedicated and tailored to your business.
  • 60 minutes weekly sessions.
  • Team members can join as added extra.
  • One hour kick off call.
  • A-Z of content marketing ideas digital e-book.
  • Touchpoint Leak Assessment update within 12 months.
  • EARLY BIRD BONUS* – 2 hour strategic sounding board session.

Payment plans are available. *Terms apply.

 Is this right for you?

Download for free the introduction and first chapter of Watertight Marketing to check if the methodology is right for you.

Join me for a free workshop

Find out more the Watertight Marketing methodology and this programme in a free 45 minute workshop – 4 Steps to Sustainable Sales.

Your mentor and coach

My superpower is planning – I’m a marketing architect. I will help you shape, build and deliver a plan that works. 

I’ve worked in marketing and business development for over 30 years – both inside companies building and leading the marketing and business development and for 10 years running my own business.

Over my career I’ve worked with accountants, lawyers and other professional services and business-to-business firms. I’ve helped one firm triple revenue from a key client. Working with another business, I increased conversion rates of prospects to buyers by 15%. I’ve identified opportunities and the marketing needed to realise those that has resulted over the years in over £1m worth of new revenue.  

I regularly run workshops and programmes as well as research and write marketing audits, strategies and plans. I also work as an outsourced marketing director for clients providing monthly support, guidance, direction and sounding board. 

I’m a member of the Chartered Institute of Marketing and a qualified Chartered Marketer. As part of my work with the local branch, I set up and ran a mentoring programme for six years which ended up successfully matching 75 mentors with mentees.  

“Every time I speak to Rachael, she makes me feel confident and motivated. I get a real sense of clarity from speaking to her and come away with a wealth of ideas of what to work through. The way she frames activity through the Watertight Marketing way of thinking means I can visualise our marketing activity and see clear logic in the strategy I’m working on.”  

Holly Fitzgerald, Marketing Manager, The Webinar Vet

Let's chat

If you still have questions and would like to chat about whether it’s right for you, let’s talk more about your marketing challenges and how to solve them.

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