6 July 2021 | Midday (London time) | 90 minute Masterclass
Leave this session with a personal score across the Watertight Marketing Four Flow Foundations that make up an effective marketing operation that supports sustainable and scaleable sales results.
Making sure your marketing set-up meets you needs and leads to business growth is a bit like building a home.
You might need a good electrician or to have all your plumbing re-done. You might need a painter and decorator to spruce things up or re-imagine a room or to give some love and attention to restore those period features.
Unless you have built the house in the first place or checked its structure, foundations and the roof, it’s not worth spending time or money on the rest.
Is your marketing on firm foundations?
There’s no doubt it’s been a difficult 12 months for everyone. Now is the time to take a focused look at how your marketing is set-up to support your success.
In this session, you’ll be equipped to look at your business against the Four Flow Foundations. You’ll leave understanding what’s working well and what needs more attention.
We’ll be asking you these four critical questions:
First Flow Foundation
The Right Work
To whom are you offering what?
Second Flow Foundation
How will you support their decision?
Third Flow Foundation
When and who often will you show up?
Fourth Flow Foundation
Why and with what goals?
Bryony Thomas is the multi-award winning author of the best-selling book, Watertight Marketing. With over 20 years in marketing, for organisations as large as Microsoft and as micro as the kitchen table, she’s distilled the key elements of an effective marketing operation into four key questions.
Any business that wants to see sustainable, and scalable, sales results will want someone in the room for this session. Bryony’s sessions are full of energy and packed with lightbulb moments for both novice and experienced marketers.
“What Bryony Thomas delivers is so much more than marketing, it’s more Watertight execution in business. It was joy to work with her. She brings energy, passion and real know how about how to build and retain business. I can highly recommend Watertight Marketing to anyone wishing to significantly improve the profitability of their business.”
Ian Price, Former CEO, Academy for Chief Executives
Rachael Wheatley is an award-winning marketer, consultant, trainer and mentor.
With over 30 years building marketing operations and effective marketing strategies and plan, she brings energy, insight and focus to businesses. She has experience of working mainly with professional services and B2B organisation and working collaboratively with sales people.
Book a free debrief call after the Masterclass to chat about your results and what they mean for your business.
“Rachael has a wealth of knowledge, experience and ideas to support her thorough understanding of marketing and business development issues. I greatly value her expertise and insight. As an external adviser, Rachael importantly takes time to understand our culture and values to ensure that she delivers in the most relevant way to best meet our needs.”
Simon Rusling, Partner & Head of Marketing, Barnett Waddingham
Flow Foundations Assessment
Your personal report
You’ll be invited to undertake a 10-minute assessment live during the Masterclass. This will reveal where, and why, your marketing may not be delivering the long-term sustainable sales results that you’re after.
You will also receive a PDF copy of your results with a run down of the key strategic projects to focus on to step things up in the year ahead, and beyond.
Book your free follow-up call and you’ll be automatically registered for the Masterclass as well.
Masterclass starts in
In this Masterclass
Is your marketing delivering the sales results you need?
Do you ever wonder why the time, money and energy you put into marketing doesn’t quite deliver you the returns you were hoping for?
Maybe you’re doing some brilliant stuff, but for some reason it’s just not clicking. If you have a sneaky suspicion that your marketing could work harder for you, but you’re not 100% sure how exactly, this is the Masterclass you’ve been waiting for.