What's the risk if you don't have a though-through marketing plan? Here are 8 of them .
Setting aside the time to think and plan your marketing is easier said than done. Here’s our thoughts on how to make that marketing planning and thinking happen.
Ask and answer these six questions and make sure your marketing plan and activities have what it takes to win your prospects’ hearts.
If you were to send yourself a postcard from your desired future, what would it say?
This question came to mind recently when talking to a client. As the conversation went on, it became apparent that what they considered a marketing plan was not the same as what I thought of as a marketing plan.
The aim of marketing is to put in place the right things to win new clients and keep existing ones. But before writing a plan there's some key bits of thinking to consider.
The marketing yo-yo diet. It goes something like this. First you increase your marketing activity.... Then you get busy with work. And marketing goes on the back burner.
A common complaint when we work with clients is that they've agreed their plan but progress seems to be as slow as a snail.