Three reasons not to invest in marketing
Imagine the situation. Your business is going well. You’re winning new work and your clients love you. So why do you need marketing?
5 ways to make your marketing sparkle
With the season of fireworks and bonfires upon us, here are 5 ideas to make your marketing sparkle.
8 reasons why marketing is misunderstood (and how to make sure it creates value)
“62% of marketers believe marketing is only somewhat understood or not understood at all by their business as a whole.” For the decades that marketing as a discipline has been around, that seems a high percentage.
Are you measuring the right thing?
A recent experience over the phone with a well-known airline made me wonder about whether they were measuring the right things.