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marketing ROI

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Three reasons not to invest in marketing

Three reasons not to invest in marketing

  • Post published:March 2, 2020
  • Post category:Business development/Marketing

Imagine the situation. Your business is going well. You’re winning new work and your clients love you. So why do you need marketing?

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5 ways to make your marketing sparkle

5 ways to make your marketing sparkle

  • Post published:November 4, 2018
  • Post category:Marketing

With the season of fireworks and bonfires upon us, here are 5 ideas to make your marketing sparkle.

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8 reasons why marketing is misunderstood (and how to make sure it creates value)

8 reasons why marketing is misunderstood (and how to make sure it creates value)

  • Post published:May 25, 2017
  • Post category:Marketing

“62% of marketers believe marketing is only somewhat understood or not understood at all by their business as a whole.” For the decades that marketing as a discipline has been around, that seems a high percentage.

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Are you measuring the right thing?

Are you measuring the right thing?

  • Post published:February 6, 2014
  • Post category:Business development/Marketing

A recent experience over the phone with a well-known airline made me wonder about whether they were measuring the right things.

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business development (1) client communication (1) creative problem solving (3) crisis communications (1) crm (1) customer relationship management (2) innovation (1) innovation capabilities (2) innovation climate (4) innovation in a crisis (1) key account management (1) leading innovation (2) learning creativity (1) marketing investment (1) marketing measurement (1) marketing planning (10) marketing ROI (4) outsourced marketing (1) strategic marketing (2) sustainable marketing (1)

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Contact Rob Sheffield
Tel: +44 (0)7811 944782
rob@bluegreenlearning.com

Bluegreen Learning Ltd
47 Claremont Road, Bristol, BS7 8DN

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