Imagine the situation. Your business is going well. You’re winning new work and your clients love you. So why do you need marketing?
With the season of fireworks and bonfires upon us, here are 5 ideas to make your marketing sparkle.
“62% of marketers believe marketing is only somewhat understood or not understood at all by their business as a whole.” For the decades that marketing as a discipline has been around, that seems a high percentage.
A recent experience over the phone with a well-known airline made me wonder about whether they were measuring the right things.