Marketing is like fitness. The more you do the right activities, the more regularly you do them and the longer you keep them up, the fitter you become. And with true fitness comes a sense of relief.
The aim of marketing is to put in place the right things to win new clients and keep existing ones. But before writing a plan there's some key bits of thinking to consider.
A common complaint when we work with clients is that they've agreed their plan but progress seems to be as slow as a snail.