Sustainable growth needs fresh thinking

We enable, equip and empower you to think differently and realise growth. 

We do that by sharing the marketing and innovation skills and tools you need to make the difference.

Make innovation happen

Make marketing happen

8 blocks that hold back your marketing January 25, 2021 | Business development Now is the time when marketing and BD people are starting to plan for the coming year. But it’s not the same this time around. Whare are the marketing blockers and what can you do about them? Read more
Bluegreen blog on how to approach business growth 5 ways to approach business growth January 12, 2021 | Business development, Marketing In times of uncertainty it can be hard to even consider that you might be able to grow your business. However, there will be opportunities for you that your marketing can support. Read more
improve your innovation fitness The savvy marketer’s guide to fitness – the truth about how it supports success January 5, 2021 | Business development, Marketing, Uncategorized Marketing is like fitness. The more you do the right activities, the more regularly you do them and the longer you keep them up, the fitter you become. And with true fitness comes a sense of relief. Read more
How Leaders Learn to Boost Creativity in teams: Innovation Catalysts - Book Cover

How Leaders Learn to Boost Creativity in Teams

Weaving in real-life stories, this book explores the 4 ways you can make your organisation more innovative and creative.

Buy the book

nhs team improves service using creative problem solving Creative problem solving transforms an NHS team This is the story of how a clinical services team dramatically improved their service and effectiveness in the city, using creative problem solving tools and techniques. Read more
Niche law firm steps up their marketing How we helped this firm implement best practice business development and marketing skills, processes and behaviours. Read more
firing up your marketing and business development Planning consultancy fires-up their business development Barton Willmore is the UK’s leading independent planning and design consultancy. By giving their business development structure and focus we helped them focus and grow. Read more

Touchpoint Leak Traffic Light Report

A unique diagnostic tool that maps your marketing against the Watertight Marketing Touchpoint Leaks™ framework to show you where to focus your marketing efforts.

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